Vision and Mission

Danish Crafts works on the premise of the following vision and mission.

Vision

Danish Crafts' vision is to make the concept Danish craft an acknowledged term and a familiar brand in Denmark and abroad as well as returning Danish craft to its leading position globally and get Danish designers and craft artists well established on the world market.

Furthermore Danish Crafts' vision is to get the underlying values of Danish craft acknowledged as innovative part of the Danish commercial sector as well as becoming a significant competitive element for Denmark in the future

Mission

Danish Crafts' mission is to create innovation and an increased level of information for Danish craft as well as seeking out new channels and markets for information on and sales of Danish craft both at home and abroad.

Danish Crafts wants to be the main professional anchor point for innovative and creative Danish craft including:

» Ensuring visible, sales-promoting information on Danish craft,

» Ensuring the availability of information on Danish craft and

» Branding Danish craft at an international level.