For the third time, DANISH CRAFTS presented MINDCRAFT at Spazio Vuoto in Zona Tortona. An exhibition featuring 12 brand-new works from a selection of Denmark’s finest designers and craftspeople.
The first MINDCRAFT exhibition was launched in 2008 to highlight and promote works from some of the best craftspeople and designers on the contemporary Danish craft scene. Exceptional works crafted by talented individuals operating within the cross-field of art, craft and design.
The MINDCRAFT concept portrays the development from Handcraft to Mindcraft - a new conceptual design attitude among Danish craftspeople where storytelling, reflection and critical comments are combined with craft skills and aesthetic qualities.
In 2010, twelve new experimental works represented Danish craft and the unique encounter of material, technique and design that is generated in the craft process. With the use of innovative materials or by using traditional materials in new and unexpected ways, the works offered a humorous, provocative and pragmatic view on reality. MINDCRAFT10 was curated and designed by Danish architect Karen Kjærgaard.
In addition to the MINDCRAFT10 exhibition at Spazio Vuoto, Danish Crafts presented selected works from MINDCRAFT at the renowned design store and exhibition venue Spazio Rossana Orlandi, Milan.
Danish design was widely represented by public organizations and private companies in 2010. In addition to Danish Crafts' MINDCRAFT, the Danish Design Centre presented the exhibition SHOWHOW - Sustainable Design With a Loving Touch in Zona Tortona near by the MINDCRAFT exhibition. And the Consulate General of Denmark in Milan organized a joint Danish pavilion with 15 Danish furniture companies at the Salone del Mobile and a marketing initiative for all Danish activities.
MINDCRAFT10 featured brand-new works from a selection of Denmark's most talented designers and craftspeople: Bengtsson, Berglund, Borup, Flindt+Jerichau, Hammerstrøm, Hindsgavl, Ipsen, Krogh, Lerssi, Odgaard, Petersen and Salto+Sigsgaard.
|Paper Chair by Mathias Bengtsson
Paper Chair is a chair made of recycled paper coated with a thin film of glue. With a CNC-cutter, the paper is carved into 2000 different profiles which are then stacked in the right order.
|Closet Knitter by Isabel Berglund
Closet Knitter is a large, hand-knit white closet. The closet is open, and inside is a chair that has a sweater for a seat.
|Heavy Metal by Katrine Borup
Heavy Metal is a delicate gold ring with a huge "gem" made from a rock.
|Net Foaming by Christian Flindt & Bodil Jerichau
Net Foaming is a piece of seating furniture in PUR foam, where the textile determines the eventual shape. In a normal furniture manufacturing process, the textile is added after the shape is in place, but here it is the other way around.
|Soft Structure by Ditte Hammerstrøm
Soft Structure is a piece of padded furniture that incorporates and shapes the room. The furniture demonstrates a new upholstery technique that challenges the traditional approach.
|The Pet by Louise Hindsgavl
The Pet is a piece of seating furniture in wood and fabric, the size of a foot rest but with certain characteristics that make it unpredictable.
|Cool Chair by Steen Ipsen
Cool Chair is attractive in its purity. It's like a wonderful young virgin with the snow-white monochrome and reflecting glaze. And as Snow White - the chair invites to a flirt. A real beauty - in ceramic disguise.
|Twinkle by Astrid Krogh
Twinkle is a clock that revolves around the movement and repetition of time in an endless circle from which the linear movements project into the room and disappear into the endless space.
|Would You? by Mia Lerssi
Would You? consists of three sentences written in liquid glass and placed upon the wall in three different colours: gold, silver and clear glass.
|The Art of Napkin Folding by Margrethe Odgaard
The Art of Napkin Folding is an oversize damask napkin that is hand-painted and folded on-site.
|y?MOBILE by Søren Ulrik Petersen
In a sense, a mobile is a paradox, always in motion, never focused, yet inspiring calmness and reflection.
|Yellow Fin by Salto & Sigsgaard
YellowFin is made in extruded aluminium, cast aluminium/carbon fibre and steel.
Product photos: Danish Crafts 2010 /jeppegudmundsen.com
Exhibition photos: Danish Crafts 2010 /Luigi Ferreri