The exhibition MINDCRAFT08, which premiered spring 2008 during the Milan Design Week, was later presented at one of UK's leading design events, 100% Design London.

100% Design took place in Earls Court in London, September 18 through 21 - concurrent with the London Design Festival. MINDCRAFT was presented in the section of the fair called 100% Futures, the venue for experimental and innovative design.
Danish Crafts presented 12 unique and artistic works from 12 of Denmark's most talented, experimental and innovative craftspeople and designers. The participating designers were ceramist Anders Ruhwald, ceramist Christin Johansson, ceramist Louise Hindsgavl, textile designer Pernelle Fagerlund, textile designer Astrid Krogh, textile designer Dorte Agergaard Jensen, furniture designer Louise Campbell, furniture designer Ditte Hammerstrøm, designer Cecilie Manz, designer Ole Jensen, goldsmith Kim Buck, and goldsmith Carolina Vallejo.
Danish Crafts' MINDCRAFT exhibition won the award for "Best Contribution to 100% Design". The selection and announcement of the 100% Design award winners took place in collaboration with the design magazines Blueprint, Architecture Today, Sustain, Lighting Magazine and Londonnewcastle. The esteemed English design magazine Blueprint was behind the award "Best Contribution to 100% Design".
The award for "Best Contribution to 100% Design" goes to the company or person who, in the opinion of the judges, has made the most creative contribution to the fair, whether in the form of stand design, graphics or products. According to a unanimous panel of judges, MINDCRAFT delivered in all three categories.
MINDCRAFT08 was supported by the Danish Ministry of Culture, The Danish Arts Agency, the Royal Danish Embassy London and Augustinus Fonden.
